| Gender differences in perceptions of web-based shopping |
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Communications of the ACM
archive
Volume 45 , Issue 8 (August 2002)
table of contents
Evolving data mining into solutions for insights
Pages: 82 - 86
Year of Publication: 2002
ISSN:0001-0782
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Authors
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Craig Van Slyke
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Management Information Systems at the University of Central Florida, Orlando.
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Christie L. Comunale
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School of Professional Accountancy, Long Island University C.W. Post Campus, Brookville, NY.
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France Belanger
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Pamplin College of Business at Virginia Polytechnic Institute and State University, Blacksburg, VA.
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| Bibliometrics |
Downloads (6 Weeks): 30, Downloads (12 Months): 471, Citation Count: 17
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ABSTRACT
Women have yet to welcome Web-based shopping as readily as men. A primary factor for this state is how men and women view shopping. Understanding those differences will help vendors address this vital pool of consumers.
REFERENCES
Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.
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Arthur, C. Fifteen million Americans are shopping addicts. American Demographics 14 (1992), 14--15.
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Eastlick, M. and Feinberg, R. Gender differences in mail-catalog patronage motives. J. Direct Marketing 8, 2 (Apr. 1997), 37--44.
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Moore, G.C. and Benbasat, I. Development of an instrument to measure the perceptions of adopting an information technology innovation. IS Research 2, 3 (Sept. 1991), 192--222.
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Whitley, B. Gender differences in computer-related attitudes and behavior: A meta-analysis. Computers in Human Behavior 12, 1 (Jan. 1997), 1--22.
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CITED BY 17
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Tom Rodden , Yvonne Rogers , John Halloran , Ian Taylor, Designing novel interactional workspaces to support face to face consultations, Proceedings of the SIGCHI conference on Human factors in computing systems, April 05-10, 2003, Ft. Lauderdale, Florida, USA
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Eileen M. Trauth , Jeria L. Quesenberry , Allison J. Morgan, Understanding the under representation of women in IT: toward a theory of individual differences, Proceedings of the 2004 SIGMIS conference on Computer personnel research: Careers, culture, and ethics in a networked environment, April 22-24, 2004, Tucson, AZ, USA
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