ACM Home Page
Please provide us with feedback. Feedback
Data mining in the chemical industry
Full text PdfPdf (816 KB)
Source International Conference on Knowledge Discovery and Data Mining archive
Proceedings of the eleventh ACM SIGKDD international conference on Knowledge discovery in data mining table of contents
Chicago, Illinois, USA
POSTER SESSION: Industry/government track poster table of contents
Pages: 763 - 769  
Year of Publication: 2005
ISBN:1-59593-135-X
Authors
Alex Kalos  The Dow Chemical Company, Freeport, TX
Tim Rey  The Dow Chemical Company, Midland, MI
Sponsors
SIGKDD: ACM Special Interest Group on Knowledge Discovery in Data
ACM: Association for Computing Machinery
Publisher
ACM  New York, NY, USA
Bibliometrics
Downloads (6 Weeks): 30,   Downloads (12 Months): 250,   Citation Count: 0
Additional Information:

abstract   references   index terms   collaborative colleagues  

Tools and Actions: Request Permissions Request Permissions    Review this Article  
DOI Bookmark: Use this link to bookmark this Article: http://doi.acm.org/10.1145/1081870.1081970
What is a DOI?

Warning: The download time has expired please click on the item to try again.


ABSTRACT

In this paper we describe the experience of introducing data mining to a large chemical manufacturing company. The multi-national nature of doing business with multiple business units, presents a unique opportunity for the deployment of data mining. While each business unit has its own objectives and challenges, which may be at odds with those of other units, they also share many common interests and resources. In this environment, data mining can be used to identify potential value-creating opportunities, through large site integration of multiple assets and synergies from the use of common assets, such as site-wide manufacturing facilities, and world-wide supply-chain, purchasing and other shared services. However, issues arise, on one hand from overly complex systems, and on the other hand, from the danger of reaching sub-optimal solutions, if a big enough picture is not considered when executing projects. The company-wide initiative and use of Six Sigma at all levels of the company provided a fertile ground for making the case for data mining and facilitating its acceptance. The Six Sigma mindset of measuring the performance of processes and analyzing data promotes data-based decision making, therefore making data mining a natural extension of this methodology. We will describe the approach for launching a data mining capability within this framework, the strategy for securing upper management support, drawing from internal modeling, statistical, and other communities, and from external consultants and universities. Lessons learned from industrial case studies, enterprise-wide tool evaluation and peer benchmarking will be discussed.


REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

 
1
Anderson, E. W. and Mittal, V., Strengthening the Satisfaction-Profit Chain, Journal of Service Research, Volume 3, No. 2, (Nov. 2000), 107--120.
 
2
 
3
 
4
Breyfogle, W. III, Implementing Six Sigma - Smarter Solutions Using Statistical Methods, Wiley-Interscience, 1999.
 
5
 
6
Dick, A. S. and Basu, K., Customer Loyalty: Toward an Integrated Conceptual Framework, Journal of the Academy of Marketing Science, 22 (2), (1994), 99--113.
 
7
 
8
Gale, B. T., Managing Customer Value, The Free Press, New York, New York, 1994.
 
9
 
10
 
11
Johnson, M. and Gustafsson, A., Improving Customer Satisfaction, Loyalty and Profit: An Integrated Measurement and Management System. San Francisco: Jossey-Bass, 2000.
 
12
Lee, C., Mentele, J., Gaver, Rey, T.D., Structured Neural Network Techniques for Modeling Loyalty and Profitability, SUGI 2005.
 
13
Oliver, R. L., Satisfaction: A Behavioral Perspective on the Consumer. New York: McGraw-Hill, 1997.
 
14
 
15
 
16
Reichheld, F. The Loyalty Effect: The Hidden Source Behind Growth, Profits, and Lasting Value. Boston: Harvard Business School Press, 1996.
 
17
Rey, T. D. and Johnson, M., Modeling the Connection Between Loyalty and Financial Impact: A Journey. In Earning a Place at the Table, 23rd Annual Marketing Research Conference, American Marketing Association, Chicago, IL, September 8-11, 2002.
 
18
Rey, T. D., Tying Customer Loyalty to Financial Impact. In Symposium on Complexity and Advanced Analytics Applied to Business, Government and Public Policy Society for Industrial and Applied Mathematics, Great Lakes Section, University of Michigan, Dearborn Campus, October 23, 2004.
 
19
Rust, Z. and Kenningham, Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality, Probus Professional Publishing, 1993.
 
20
 
21
SAS Institute, http://www.sas.com/technologies/analytics/~datamining/miner/semma.html, 2005.
 
22
Shearer, C., The CRISP-DM Model: The New Blueprint for Data Mining. In Journal Data Warehousing, Vol. 5, No. 4, (2000), 13--22.
 
23