Disneyworld.com redesign

ABSTRACT

Disneyworld.com has recently been redesigned from the ground up. This paper discusses the challenges facing the design team given the enormous and unique physical aspects of the property, a very challenging business climate for the travel industry in the post-911 world, and the need to uphold the magical imperative of the world's pre-eminent entertainment brand.Our solution needed to address two very specific and disparate groups of users: "Intenders" and "Repeaters". It needed to enfranchise new back-end systems and commerce processes. And it needed to tie into Walt Disney World's® overarching CRM initiative.The design solution is a holistic and scalable experience, allowing Guests to navigate via geographic and/or experience-based facets, incorporating a vast array of multimedia assets. Although the site has only been live for a little over a month, the early results are overwhelmingly positive.

REFERENCES

• 1: D'Agostino, Debra, December 1, 2003 eWeek Enterprise News and Reviews http://www.eweek.com/article2/0,1759,1420615,00.asp
• 2: WDWMagic.com http://forums.wdwmagic.com/showthread.php?s=e788c2d6ff08b4ebb3dd1a46b1b81a22&threadid=31647&perpage=15&pagenumber=1
• 3: Mouse Planet http://mousepad.mouseplanet.com/showthread.php?s=f1f993e70249abb21f505bfb080d9b1d&threadid=23234
• 4: User Research Report conducted by Participatory Design Associates in NY, January 13-14, 2003
• 5: Usability Report conducted by Audience Profiler in Tampa, Atlanta, and Chicago, August 25-September 3, 2003

INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.2 User Interfaces (D.2.2, H.1.2, I.3.6)

Keywords:
content strategy, e-commerce, experience design, graphic design, interaction design, product management, usability, user interface design, user research, user-centered design, visual design