Developing trust in internet commerce

ABSTRACT

Since the success of Web-based businesses depends essentially on their customers, consumers' trust is critical for Internet commerce. This article outlines essential issues that may affect customers' trust on Web sites or vendors. It also discusses key elements that can be used to improve the visitors' sense of trustworthiness on Web sites.

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INDEX TERMS

Primary Classification:
  K. Computing Milieux
  K.4 COMPUTERS AND SOCIETY
      K.4.4 Electronic Commerce

Additional Classification:
  H. Information Systems
  H.3 INFORMATION STORAGE AND RETRIEVAL
      H.3.5 On-line Information Services
          Subjects: Web-based services

General Terms:
Design, Human Factors, Legal Aspects