Knowledge-sharing and influence in online social networks via viral marketing

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Knowledge-sharing and influence in online social networks via viral marketing

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Communications of the ACM archive
Volume 46 , Issue 12 (December 2003) table of contents
Mobile computing opportunities and challenges

SECTION: Virtual extension table of contents

Pages: 300 - 307

Year of Publication: 2003

ISSN:0001-0782

Authors

Mani R. Subramani	University of Minnesota in Minneapolis
Balaji Rajagopalan	Oakland University, Rochester, MI

Publisher

ACM New York, NY, USA

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Downloads (6 Weeks): 164, Downloads (12 Months): 1017, Citation Count: 6

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references cited by index terms collaborative colleagues

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REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

	1	Best use of technology: Viral marketing. Marketing (2001), 13.
	2	Andrews, P. Katie Couric not needed if you've got net. The Seattle Times, Business and Technology (2002).
	3	Bansal, H. S., and Voyers, P. A. Word-of-mouth processes within a service purchase decision context. Journal of Service Research 3, 2 (2000), 166--177.
	4	Helm, S. Viral marketing---Establishing customer relationships by "word-of-mouse." Electronic Markets 10, 3 (July 2000), 158--161.
	5	Higham, N. How viral marketing can lead to virtual pestilence. Marketing Week (2000), 17.
	6	Kauffman, R. J., and Wang, B. New buyers' arrival under dynamic pricing market microstructure: The case of group-buying discounts on the Internet. Journal of Management Information Systems 18, 2 (2001), 157--188.
	7	Kelly, E. This is one virus that you want to spread. Fortune (2000), 297--300.
	8	Krishnamurthy, S. Online message dissemination: An analysis of "Send this message to your friend" data. First-Monday (2001).
	9	Lascu, D.-N., and Zinkhan, G. Consumer conformity: Review and applications for marketing theory and practice. Journal of Marketing Theory & Practice 7, 3 (1999), 1--12.
	10	Carl Shapiro , Hal R. Varian, Information rules: a strategic guide to the network economy, Harvard Business School Press, Boston, MA, 1998
	11	Wellman, B., Salaff, J., Dimitrova, D., Garton, L., Gulia, M., and Haythornthwaite, C. Computer networks as social networks: Collaborative work, telework, and virtual community. Annual Review of Sociology 22 (1996), 213--238.

CITED BY 6

	Jure Leskovec , Lada A. Adamic , Bernardo A. Huberman, The dynamics of viral marketing, ACM Transactions on the Web (TWEB), v.1 n.1, p.5-es, May 2007
	Hai Zhuge , Weiyu Guo, Virtual knowledge service market-For effective knowledge flow within knowledge grid, Journal of Systems and Software, v.80 n.11, p.1833-1842, November, 2007
	Hao Ma , Haixuan Yang , Michael R. Lyu , Irwin King, Mining social networks using heat diffusion processes for marketing candidates selection, Proceeding of the 17th ACM conference on Information and knowledge management, October 26-30, 2008, Napa Valley, California, USA
	Yutaka Matsuo , Hikaru Yamamoto, Community gravity: measuring bidirectional effects by trust and rating on online social networks, Proceedings of the 18th international conference on World wide web, April 20-24, 2009, Madrid, Spain
	Chien-Chih Huang , Tung-Ching Lin , Kuei-Ju Lin, Factors affecting pass-along email intentions (PAEIs): Integrating the social capital and social cognition theories, Electronic Commerce Research and Applications, v.8 n.3, p.160-169, May, 2009
	Yung-Ming Li , Cheng-Yang Lai , Ching-Wen Chen, Identifying bloggers with marketing influence in the blogosphere, Proceedings of the 11th International Conference on Electronic Commerce, August 12-15, 2009, Taipei, Taiwan