Social ReGreT, a reputation model based on social relations

ABSTRACT

Social network analysis has been used for a long time by sociologist as a mechanism to infer and explain social behaviours. Analysing social relations between individuals in a society using social network analysis techniques allows to identify a lot of features of that society that can be very valuable in an e-commerce environment. In this paper we describe how these techniques can be used to improve a reputation system and also how this system can be integrated with a negotiation model to increase the succes of negotiations.

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INDEX TERMS

Primary Classification:
  K. Computing Milieux
  K.4 COMPUTERS AND SOCIETY
      K.4.4 Electronic Commerce
          Subjects: Distributed commercial transactions

Additional Classification:
  H. Information Systems
  H.4 INFORMATION SYSTEMS APPLICATIONS
      H.4.3 Communications Applications

          Nouns: Internet

  I. Computing Methodologies
  I.2 ARTIFICIAL INTELLIGENCE
        I.2.11 Distributed Artificial Intelligence
            Subjects: Multiagent systems

  J. Computer Applications
  J.4 SOCIAL AND BEHAVIORAL SCIENCES
      Subjects: Sociology

General Terms:
Experimentation, Human Factors, Management, Reliability