Analyzing usage of location based services

ABSTRACT

FriendZone, a suit of mobile location-based community services has been launched. FriendZone's social services include Instant Messenger and Locator (IM&L), Location-based Chat, and Anonymous IM, with supporting Privacy Management. We describe the findings of a 16 months usage survey of 40,000 users, most of them young adults.The results indicate that Anonymous IM is the most popular service, more than IM&L, with lower use of Location-based Chat that was introduced last.

REFERENCES

• 1: FriendZone, http://www.friendzone.ch
• 2: Grinter R. & Eldridg, M., y do tngrs luv 2 txt msg?, ECSCW01, p.219, 2001.
• 3: Howard Rheingold, The Virtual Community: Homesteading on the Electronic Frontier, MIT Press, Cambridge, MA, 2000
• 4: Valis, http://www.valis.co.il.

INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.2 User Interfaces (D.2.2, H.1.2, I.3.6)

General Terms:
Management

Keywords:
location based services, mobile communities