Web credibility research

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Web credibility research: a method for online experiments and early study results

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Conference on Human Factors in Computing Systems archive
CHI '01 extended abstracts on Human factors in computing systems table of contents

Seattle, Washington

SESSION: Short talks: trust, credibility, community table of contents

Pages: 295 - 296

Year of Publication: 2001

ISBN:1-58113-340-5

Authors

BJ Fogg	Stanford University, Stanford, CA
Jonathan Marshall	Stanford University, Stanford, CA
Tami Kameda	Stanford University, Stanford, CA
Joshua Solomon	Stanford University, Stanford, CA
Akshay Rangnekar	Reactivity, Belmont, CA
John Boyd	Stanford University, Stanford, CA
Bonny Brown	Vividence Corp., San Mateo, CA

Sponsor

SIGCHI: ACM Special Interest Group on Computer-Human Interaction

Publisher

ACM New York, NY, USA

Bibliometrics

Downloads (6 Weeks): 58, Downloads (12 Months): 221, Citation Count: 19

Additional Information:

abstract references cited by index terms collaborative colleagues

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ABSTRACT

Through iterative design and testing, we developed a procedure for conducting online experiments. Using this research method, we conducted two recent studies on Web credibility. The data from the first study suggest that Web banner ads reduce the perceived credibility of a Web page's content. The data from the second study show that attribution elements--in this case, author photographs--can also affect the credibility of Web content. This research method and our early results have implications for both HCI researchers and Web site designers.

REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

	1	Cheskin Research, S.A.S., eCommerce Trust Study. 1999. See www.studioarchetype.com/headlines/etrust_frameset.html
	2	Critchfield, R. Credibility and Web Site Design, 1998. See www.warner.edu/critchfield/hci/critchfield.html
	3	B. J. Fogg , Hsiang Tseng, The elements of computer credibility, Proceedings of the SIGCHI conference on Human factors in computing systems: the CHI is the limit, p.80-87, May 15-20, 1999, Pittsburgh, Pennsylvania, United States [doi>10.1145/302979.303001]
	4	BJ Fogg , Jonathan Marshall , Alex Osipovich , Chris Varma , Othman Laraki , Nicholas Fang , Jyoti Paul , Akshay Rangnekar , John Shon , Preeti Swani , Marissa Treinen, Elements that affect web credibility: early results from a self-report study, CHI '00 extended abstracts on Human factors in computing systems, April 01-06, 2000, The Hague, The Netherlands [doi>10.1145/633292.633460]
	5	B. J. Fogg , Jonathan Marshall , Othman Laraki , Alex Osipovich , Chris Varma , Nicholas Fang , Jyoti Paul , Akshay Rangnekar , John Shon , Preeti Swani , Marissa Treinen, What makes Web sites credible?: a report on a large quantitative study, Proceedings of the SIGCHI conference on Human factors in computing systems, p.61-68, March 2001, Seattle, Washington, United States [doi>10.1145/365024.365037]
	6	Morkes, J. and Nielsen, J., Concise, Scannable and Objective: How to Write for the Web, 1997. See www.useit.com/papers/webwriting/writing.html

CITED BY 19

	Cynthia L. Corritore , Beverly Kracher , Susan Wiedenbeck, On-line trust: concepts, evolving themes, a model, International Journal of Human-Computer Studies, v.58 n.6, p.737-758, June 2003
	Jens Riegelsberger , M. Angela Sasse, Face it - photos don't make a web site trustworthy, CHI '02 extended abstracts on Human factors in computing systems, April 20-25, 2002, Minneapolis, Minnesota, USA
	Jenny Preece , Diane Maloney-Krichmar, Online communities: focusing on sociability and usability, The human-computer interaction handbook: fundamentals, evolving technologies and emerging applications, Lawrence Erlbaum Associates, Inc., Mahwah, NJ, 2002
	B. J. Fogg , Cathy Soohoo , David R. Danielson , Leslie Marable , Julianne Stanford , Ellen R. Tauber, How do users evaluate the credibility of Web sites?: a study with over 2,500 participants, Proceedings of the 2003 conference on Designing for user experiences, June 06-07, 2003, San Francisco, California
	Timothy Bickmore , Daniel Mauer, Modalities for building relationships with handheld computer agents, CHI '06 extended abstracts on Human factors in computing systems, April 22-27, 2006, Montréal, Québec, Canada
	Mary Anne Patton , Audun Jøsang, Technologies for Trust in Electronic Commerce, Electronic Commerce Research, v.4 n.1-2, p.9-21, January-April 2004
	James Collins, An investigation of web-page credibility, Journal of Computing Sciences in Colleges, v.21 n.4, p.16-21, April 2006
	Aniket Kittur , Ed H. Chi , Bongwon Suh, Crowdsourcing user studies with Mechanical Turk, Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems, April 05-10, 2008, Florence, Italy
	Jonathan Lazar , Gabriele Meiselwitz , Jinjuan Feng, Understanding web credibility: a synthesis of the research literature, Foundations and Trends in Human-Computer Interaction, v.1 n.2, p.139-202, January 2007
	Linda Macaulay , Kathy Keeling , Peter Mcgoldrick , George Dafoulas , Emmanouil Kalaitzakis , Debbie Keeling, Co-evolving E-tail and On-Line Communities: Conceptual Framework, International Journal of Electronic Commerce, v.11 n.4, p.53-77, Number 4 / Summer 2007
	Andrea Everard , Dennis F. Galletta, How Presentation Flaws Affect Perceived Site Quality, Trust, and Intention to Purchase from an Online Store, Journal of Management Information Systems, v.22 n.3, p.56-95, Number 3/Winter 2005-6
	Tim Kindberg , Eamonn O'Neill , Chris Bevan , Vassilis Kostakos , Danaë Stanton Fraser , Tim Jay, Measuring trust in wi-fi hotspots, Proceeding of the twenty-sixth annual SIGCHI conference on Human factors in computing systems, April 05-10, 2008, Florence, Italy
	David Robins , Jason Holmes, Aesthetics and credibility in web site design, Information Processing and Management: an International Journal, v.44 n.1, p.386-399, January, 2008
	Satoshi Nakamura , Makoto Shimizu , Katsumi Tanaka, Can social annotation support users in evaluating the trustworthiness of video clips?, Proceeding of the 2nd ACM workshop on Information credibility on the web, October 30-30, 2008, Napa Valley, California, USA
	Linda Macaulay , Kathy Keeling , Peter Mcgoldrick , George Dafoulas , Emmanouil Kalaitzakis , Debbie Keeling, Co-evolving E-tail and On-Line Communities: Conceptual Framework, International Journal of Electronic Commerce, v.11 n.4, p.53-77, Number 4 / Summer 2007
	Andreas Juffinger , Michael Granitzer , Elisabeth Lex, Blog credibility ranking by exploiting verified content, Proceedings of the 3rd workshop on Information credibility on the web, April 20-20, 2009, Madrid, Spain
	Tim French , Kecheng Liu , Mark Springett, A card-sorting probe of e-banking trust perceptions, Proceedings of the 21st British CHI Group Annual Conference on HCI 2007: People and Computers XXI: HCI...but not as we know it, September 03-07, 2007, University of Lancaster, United Kingdom
	Constantinos K. Coursaris , Savvas Papagiannidis, Online political marketing in Greece: An evaluation of the 2007 national elections and two case studies, Computers in Human Behavior, v.25 n.4, p.853-861, July, 2009
	Vassilis Kostakos , Ian Oakley, Designing trustworthy situated services: an implicit and explicit assessment of locative images-effect on trust, Proceedings of the 27th international conference on Human factors in computing systems, April 04-09, 2009, Boston, MA, USA