Cheese: tracking mouse movement activity on websites, a tool for user modeling

ABSTRACT

Conventional web interfaces respond to and consider only mouse clicks when defining a user model. We have extended this and take into account all mouse movements on a page as an additional layer of information for inferring user interest. We have developed a straightforward way to record all mouse movements on a page, and conducted a user study to analyze and investigate mouse behavior trends. We found certain mouse behaviors, common across many users, which are useful for content providers in increasing the effectiveness of their interface design.

REFERENCES

• 1: Jeremy Goecks , Jude Shavlik, Learning users' interests by unobtrusively observing their normal behavior, Proceedings of the 5th international conference on Intelligent user interfaces, p.129-132, January 09-12, 2000, New Orleans, Louisiana, United States [doi>10.1145/325737.325806]
• 2: T. Joachims, D. Freitag, and T. Mitchell, WebWatcher: A Tour Guide for the World Wide Web, IJCAI-97, pg 770-775, 1997.
• 3: H. Lieberman, Letizia: An Agent that Assists Web Browsing, IJCAI-95, pg. 924-929, 1995.
• 4: Web Page Design, http://www.dominien.com/stuff/articles/002.shtml

INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.3 Group and Organization Interfaces
          Subjects: Web-based interaction

Additional Classification:
  H. Information Systems
  H.1 MODELS AND PRINCIPLES
      H.1.2 User/Machine Systems
          Subjects: Human factors
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.2 User Interfaces (D.2.2, H.1.2, I.3.6)
          Subjects: Input devices and strategies (e.g., mouse, touchscreen)

General Terms:
Algorithms, Design, Human Factors

Keywords:
context, mouse activity, mouse movements, user study, web mouse tracking design guidelines, web page design