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 ABSTRACT
Consumers' lack of trust has often been cited as a major barrier to the adoption of electronic commerce (e-commerce). To address this problem, a model of trust was developed that describes what design factors affect consumers' assessment of online vendors' trustworthiness. Six components were identified and regrouped into three categories: Prepurchase Knowledge, Interface Properties and Informational Content. This model also informs the Human-Computer Interaction (HCI) design of e-commerce systems in that its components can be taken as trust-specific high-level user requirements.
REFERENCES
Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.
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CITED BY 21
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Batya Friedman , Peter H. Kahn, Jr., Human values, ethics, and design, The human-computer interaction handbook: fundamentals, evolving technologies and emerging applications, Lawrence Erlbaum Associates, Inc., Mahwah, NJ, 2002
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Ulrike Steinbrück , Heike Schaumburg , Sabrina Duda , Thomas Krüger, A picture says more than a thousand words: photographs as trust builders in e-commerce websites, CHI '02 extended abstracts on Human factors in computing systems, April 20-25, 2002, Minneapolis, Minnesota, USA
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