TechKnowledge: efficiently and cost-effectively supporting users

ABSTRACT

For more than 20 years, the information technology organization at the University of Missouri-Columbia (MU) published an on-campus newsletter. Content ranged from cute tidbits to pages of programming code for hard-core COBOL readers.Information & Access Technology Services (IAT Services) identified several requirements for a publication focusing on campus technology developments and increasing awareness of technology opportunities and applications. The publication sought to be timely, cost-effective, personable, educational, recognizable, have varied entry points, and encourage reader feedback to develop future content.The result was IAT Services TechKnowledge, a monthly online-only magazine with more than 8,000 subscribers. Evolving from a paper newsletter with one writer and vision to an organization-wide effort, TechKnowledge focuses on the latest campus technology news, provides customer support, and offers practical applications and tips on training, security and related issues.

REFERENCES

• 1: MU's campus population is approximately 30,000 (23,000 students; 7,000 faculty and staff).

INDEX TERMS

Primary Classification:
  K. Computing Milieux
  K.0 GENERAL

General Terms:
Design, Documentation, Management, Measurement, Performance, Reliability

Keywords:
advertising, communication, editorial, magazine, marketing, news, promotional, publication