Take a look at the new version of this page: [ beta version ]. Tell us what you think.

ABSTRACT

Understanding how different cultures use the Net---as well as perceive the same Web sites---can translate to truly global e-commerce.

REFERENCES

• 1: Barber, W. and Badre, A. Culturability: the merging of culture and usability. Human Factors and the Web. (1998); www.research.att.com/conf/hfweb/proceedings/barder/index.htm.
• 2: Steven Bellman , Gerald L. Lohse , Eric J. Johnson, Predictors of online buying behavior, Communications of the ACM, v.42 n.12, p.32-38, Dec. 1999 [doi>10.1145/322796.322805]
• 3: Cole, M., and O'Keefe, R.M. Conceptualizing the dynamics of globalisation and culture in electronic commerce. J. Global Information Technology Management 3, 4 (2000), 4--17.
• 4: Melissa Cole , Robert M. O’keefe , Haytham Siala, From the User Interface to the Consumer Interface, Information Systems Frontiers, v.1 n.4, p.349-361, April 2000 [doi>10.1023/A:1010009923913]
• 5: Jarvenpaa, S.L. and Todd, P.A. Consumer reactions to electronic shopping on the World Wide Web. Intern. J. of Electronic Commerce 1, 2 (1997), 59--88.
• 6: Kim, J.W. An empirical study of navigation aids in customer interfaces. Behavior & Information Technology 18, 3 (1999), 213--224.
• 7: Knight, G. Consumer preferences for foreign and domestic products. J. Consumer Marketing 16, 2 (1999), 151--162.
• 8: Kevin Larson , Mary Czerwinski, Web page design: implications of memory, structure and scent for information retrieval, Proceedings of the SIGCHI conference on Human factors in computing systems, p.25-32, April 18-23, 1998, Los Angeles, California, United States [doi>10.1145/274644.274649]
• 9: Lastovicka, J.L., Convergent and discriminant validity of television commercial rating scales. J. Advertising 12, 2 (1983), 14--23.
• 10: Jakob Nielsen, User interface directions for the Web, Communications of the ACM, v.42 n.1, p.65-72, Jan. 1999 [doi>10.1145/291469.291470]
• 11: Robert M. O'Keefe , Melissa Cole , Patrick Y. K. Chau , Ann Massey , Mitzi Montoya-Weiss , Mark Perry, From the user interface to the consumer interface: results from a global experiment, International Journal of Human-Computer Studies, v.53 n.4, p.611-628, Oct. 2000 [doi>10.1006/ijhc.2000.0404]
• 12: A. F. Salam , H. R. Rao , C. C. Pegels, Content of corporate Web pages as advertising media, Communications of the ACM, v.41 n.3, p.76-77, March 1998 [doi>10.1145/272287.272325]

INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.3 Group and Organization Interfaces
          Subjects: Web-based interaction

Additional Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.2 User Interfaces (D.2.2, H.1.2, I.3.6)
          Subjects: Screen design (e.g., text, graphics, color)