How the decision to do e-commerce developed: the transformation of a considered problem to an e-commerce solution

ABSTRACT

This is a case study of how the decision to do e-commerce developed in three organizations. The case study shows who introduced the idea of e-commerce and how this idea developed. In all these organizations the e-commerce idea has been given a great deal of attention, but not all have adopted it in the way it was intended originally. All three organizations participate in a Norwegian national program (VeRDI) given by SND to help organizations implement e-commerce.

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INDEX TERMS

Keywords:
adoption, case-study, creativity, e-commerce, intrapreneurship, proactivity