Audience-specific online community design

ABSTRACT

Not all people are easily drawn to the virtual community. Research indicates people of a certain age and lifestyle are indeed reluctant to interact online under any circumstances.

REFERENCES

• 1: D. Andrews , J. Preece, A Conceptual Framework for Demographic Groups Resistant to Online Community Interaction, Proceedings of the 34th Annual Hawaii International Conference on System Sciences ( HICSS-34)-Volume 7, p.7013, January 03-06, 2001
• 2: John Hagel, III , Arthur G. Armstrong, Net gain: expanding markets through virtual communities, Harvard Business School Press, Boston, MA, 1997
• 3: Jenny Preece, Online Communities: Designing Usability and Supporting Socialbilty, John Wiley & Sons, Inc., New York, NY, 2000
• 4: Patricia Wallace, The Psychology of the Internet, Cambridge University Press, New York, NY, 1999
• 5: Wellman,B.An electronic group is virtually a social network.Culture of the Internet .Sara Kiesler,Ed.Lawrence Erlbaum, Mahwah, NJ, 1997, 179 -205.

INDEX TERMS

Primary Classification:
  K. Computing Milieux
  K.4 COMPUTERS AND SOCIETY
      K.4.2 Social Issues

Additional Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.3 Group and Organization Interfaces
          Subjects: Web-based interaction

General Terms:
Design, Human Factors