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Statistical profiles of highly-rated web sites
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Proceedings of the SIGCHI conference on Human factors in computing systems: Changing our world, changing ourselves table of contents
Minneapolis, Minnesota, USA
SESSION: Web Site Analysis table of contents
Pages: 367 - 374  
Year of Publication: 2002
ISBN:1-58113-453-3
Authors
Melody Y. Ivory  UC Berkeley, Berkeley, CA
Marti A. Hearst  UC Berkeley, Berkeley, CA
Sponsor
SIGCHI: ACM Special Interest Group on Computer-Human Interaction
Publisher
ACM  New York, NY, USA
Bibliometrics
Downloads (6 Weeks): 20,   Downloads (12 Months): 171,   Citation Count: 10
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ABSTRACT

We are creating an interactive tool to help non-professional web site builders create high quality designs. We have previously reported that quantitative measures of web page structure can predict whether a site will be highly or poorly rated by experts, with accuracies ranging from 67--80%. In this paper we extend that work in several ways. First, we compute a much larger set of measures (157 versus 11), over a much larger collection of pages (5300 vs. 1900), achieving much higher overall accuracy (94% on average) when contrasting good, average, and poor pages. Second, we introduce new classes of measures that can make assessments at the site level and according to page type (home page, content page, etc.). Finally, we create statistical profiles of good sites, and apply them to an existing design, showing how that design can be changed to better match high-quality designs


REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

 
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Giorgio Brajnik. Automatic web usability evaluation: Where is the limit? In Proceedings of the 6th Conference on Human Factors & the Web, Austin, TX, June 2000.
 
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Leo Breiman, J. H. Friedman, R. A. Olshen, and C. J. Stone. Classification and Regression Trees. Wadsworth Publishing Company, Belmont, California, U.S.A., 1984.
 
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CAST. Bobby. http://www.cast.org/bobby/, 2000.
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Melody Y. Ivory, Rashmi R. Sinha, and Marti A. Hearst. Preliminary findings on quantitative measures for distinguishing highly rated information-centric web pages. In Proceedings of the 6th Conference on Human Factors & the Web, Austin, TX, June 2000.
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N. Kim and B. J. Fogg. World wide web credibility: What effects do advertisements and typos have on the perceived credibility of web page information? Unpublished thesis, Stanford University, 1999.
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Rashmi Sinha, Marti Hearst, and Melody Ivory. Content or graphics? an empirical analysis of criteria for award-winning websites. In Proceedings of the 7th Conference on Human Factors & the Web, Madison, WI, June 2001.
 
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SPSS Inc. SPSS Base 10.0 Applications Guide. Chicago, IL: SPSS Inc., 1999.
 
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The International Academy of Arts and Sciences. The webby awards 2000 judging criteria. http://www.webbyawards.com/judging/criteria.html, 2000.
 
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Yin Leng Theng and Gil Marsden. Authoring tools: Towards continuous usability testing of web documents. In Proceedings of the 1st International Workshop on Hypermedia Development, Pittsburg, PA, June 1998.
 
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Web Criteria. Max, and the objective measurement of web sites. http://www.webcriteria.com, 1999.

CITED BY  10

Collaborative Colleagues:
Melody Y. Ivory: colleagues
Marti A. Hearst: colleagues