Effects of four computer-mediated communications channels on trust development

ABSTRACT

When virtual teams need to establish trust at a distance, it is advantageous for them to use rich media to communicate. We studied the emergence of trust in a social dilemma game in four different communication situations: face-to-face, video, audio, and text chat. All three of the richer conditions were significant improvements over text chat. Video and audio conferencing groups were nearly as good as face-to-face, but both did show some evidence of what we term delayed trust (slower progress toward full cooperation) and fragile trust (vulnerability to opportunistic behavior)

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INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.1 Multimedia Information Systems
          Subjects: Artificial, augmented, and virtual realities

Additional Classification:
  H. Information Systems
  H.1 MODELS AND PRINCIPLES
      H.1.2 User/Machine Systems
          Subjects: Human factors
  H.4 INFORMATION SYSTEMS APPLICATIONS
      H.4.3 Communications Applications
          Subjects: Computer conferencing, teleconferencing, and videoconferencing

General Terms:
Design, Human Factors, Performance, Theory

Keywords:
communication, media, social dilemmas, trust