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Measuring lift quality in database marketing
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Source ACM SIGKDD Explorations Newsletter archive
Volume 2 ,  Issue 2  (December 2000) table of contents
Special issue on “Scalable data mining algorithms”
Pages: 76 - 80  
Year of Publication: 2000
ISSN:1931-0145
Authors
Gregory Piatetsky-Shapiro  Xchange Inc., One Lincoln Plaza, 89 South Street, Boston, MA
Sam Steingold  Xchange Inc., One Lincoln Plaza, 89 South Street, Boston, MA
Publisher
ACM  New York, NY, USA
Bibliometrics
Downloads (6 Weeks): 2,   Downloads (12 Months): 33,   Citation Count: 6
Additional Information:

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REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

 
1
[1] http://www.kxen.com
 
2
[2] Ismail Parsa "KDD-Cup 1997 results", http://www.kdnuggets.com/news/97/n25.html#item2
 
3
[3] Foster Provost, Tom Fawcett "Analysis and Visualization of Classifier Performance: Comparison under Imprecise Class and Cost Distributions", Proceedings of KDD-97, AAAI Press, 1997.
4
Gregory Piatetsky-Shapiro , Brij Masand, Estimating campaign benefits and modeling lift, Proceedings of the fifth ACM SIGKDD international conference on Knowledge discovery and data mining, p.185-193, August 15-18, 1999, San Diego, California, United States  [doi>10.1145/312129.312225]

CITED BY  6
Stijn Viaene , Bart Baesens , Guido Dedene , Jan Vanthienen , Dirk Van den Poel, Proof running two state-of-the-art pattern recognition techniques in the field of direct marketing, Enterprise information systems IV, Kluwer Academic Publishers, Hingham, MA, 2003
Victor S. Y. Lo, The true lift model: a novel data mining approach to response modeling in database marketing, ACM SIGKDD Explorations Newsletter, v.4 n.2, p.78-86, December 2002
Shichao Zhang , Jingli Lu , Chengqi Zhang, A fuzzy logic based method to acquire user threshold of minimum-support for mining association rules, Information Sciences—Informatics and Computer Science: An International Journal, v.164 n.1-4, p.1-16, 2 August 2004
Kweku-Muata Osei-Bryson, Evaluation of decision trees: a multi-criteria approach, Computers and Operations Research, v.31 n.11, p.1933-1945, September 2004
Huseyin Cavusoglu , Srinivasan Raghunathan, Configuration of Detection Software: A Comparison of Decision and Game Theory Approaches, Decision Analysis, v.1 n.3, p.131-148, September 2004
Xiaowei Yan , Chengqi Zhang , Shichao Zhang, Genetic algorithm-based strategy for identifying association rules without specifying actual minimum support, Expert Systems with Applications: An International Journal, v.36 n.2, p.3066-3076, March, 2009

INDEX TERMS

Primary Classification:
  H. Information Systems
  H.2 DATABASE MANAGEMENT
      H.2.8 Database applications
          Subjects: Data mining

Additional Classification:
  J. Computer Applications
  J.1 ADMINISTRATIVE DATA PROCESSING
      Subjects: Business


General Terms:
Design, Management, Measurement, Performance, Theory


Keywords:
ROC, database marketing, lift curves, measurement

Collaborative Colleagues:
Gregory Piatetsky-Shapiro: colleagues
Sam Steingold: colleagues

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