Measuring the reputation of web sites: a preliminary exploration

ABSTRACT

We describe the preliminary results from a pilot study, which assessed the perceived reputation - authority and trustworthiness - of the output from five WWW indexing/ranking tools. The tools are based on three techniques: external link structures, internal content, or human selection/indexing. Twenty-two participants reviewed the output from each tool and assessed the reputation of the retrieved sites.

REFERENCES

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INDEX TERMS

Primary Classification:
  H. Information Systems
  H.3 INFORMATION STORAGE AND RETRIEVAL

Additional Classification:
  H. Information Systems
  H.3 INFORMATION STORAGE AND RETRIEVAL
      H.3.5 On-line Information Services
          Subjects: Web-based services
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)

General Terms:
Experimentation, Measurement, Performance, Reliability

Keywords:
Lycos, TOPIC, Yahoo, alta vista, authority, evaluation, google, reputation, web sites