Exploring data mining implementation

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Exploring data mining implementation

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Communications of the ACM archive
Volume 44 , Issue 7 (July 2001) table of contents

Pages: 87 - 93

Year of Publication: 2001

ISSN:0001-0782

Author

Karim K. Hirji

IBM Canada Ltd., Markham, Ont., Canada

Publisher

ACM New York, NY, USA

Bibliometrics

Downloads (6 Weeks): 31, Downloads (12 Months): 196, Citation Count: 3

Additional Information:

references cited by index terms review

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REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

	1	Rakesh Agrawal , Heikki Mannila , Ramakrishnan Srikant , Hannu Toivonen , A. Inkeri Verkamo, Fast discovery of association rules, Advances in knowledge discovery and data mining, American Association for Artificial Intelligence, Menlo Park, CA, 1996
	2	Izak Benbasat , David K. Goldstein , Melissa Mead, The case research strategy in studies of information systems, MIS Quarterly, v.11 n.3, p.369-386, Sept. 1987 [doi>10.2307/248684]
	3	Breiman, L., Friedman, J.H., Olshen, R.A. and Stone, C.J. Classification and Regression Trees. Wadsworth and Brooks, Monterey, CA, 1984.
	4	Peter Cabena , Pablo Hadjinian , Rolf Stadler , Jaap Verhees , Alessandro Zanasi, Discovering data mining: from concept to implementation, Prentice-Hall, Inc., Upper Saddle River, NJ, 1998
	5	Ming-Syan Chen , Jiawei Han , Philip S. Yu, Data Mining: An Overview from a Database Perspective, IEEE Transactions on Knowledge and Data Engineering, v.8 n.6, p.866-883, December 1996 [doi>10.1109/69.553155]
	6	Usama Fayyad , David Haussler , Paul Stolorz, Mining scientific data, Communications of the ACM, v.39 n.11, p.51-57, Nov. 1996 [doi>10.1145/240455.240471]
	7	Keinosuke Fukunaga, Introduction to statistical pattern recognition (2nd ed.), Academic Press Professional, Inc., San Diego, CA, 1990
	8	J. Han , Y. Cai , N. Cercone, Data-Driven Discovery of Quantitative Rules in Relational Databases, IEEE Transactions on Knowledge and Data Engineering, v.5 n.1, p.29-40, February 1993 [doi>10.1109/69.204089]
	9	Hirji, K.K. Mining for data. Today's Engineer 2, 2 (1999), 32-35.
	10	Yin, R.K. Case Study Research: Design and Methods. SAGE Publications, Inc., 1989.

CITED BY 3

	Fay Cobb Payton, Data mining in health care applications, Data mining: opportunities and challenges, Idea Group Publishing, Hershey, PA, 2003
	Lukasz A. Kurgan , Petr Musilek, A survey of Knowledge Discovery and Data Mining process models, The Knowledge Engineering Review, v.21 n.1, p.1-24, March 2006
	Jayanthi Ranjan , D. P. Goyal , S. I. Ahson, Data mining techniques for better decisions in human resource management systems, International Journal of Business Information Systems, v.3 n.5, p.464-481, June 2008

INDEX TERMS

Primary Classification:
H. Information Systems
H.2 DATABASE MANAGEMENT
H.2.8 Database applications
Subjects: Data mining

General Terms:
Design

REVIEW

"Bart Baesens : Reviewer"

The article describes a case study of the potential and usefulness of data mining for decision making. The study is undertaken at TAKCO, a North American fast food retailer. The data mining methodology of Cabena et al. is followed consisting more...

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