Video: a design medium

ABSTRACT

Ideally, the following should have been presented in video form, but the submission requirements dictated printed text. The experience of the video itself would have conveyed the force of the argument we're making in a direct visceral way that the process of reading ultimately cannot.We use video to support design. By design, we (the Design and Media Spaces Area at Xerox PARC) mean the creation of the new, whether it is architecture, painting, or engineering. We believe that design is a social activity--the interactions of individuals within a group and the relation of groups to one another. Another way we express this point of view is to say design is the social construction of a technical reality. We seek to improve design processes by enabling better communications within the design process.

REFERENCES

• 1: Stults, R. "SHOPTALK 1 - Representing the Process of Design" (a video tape). Xerox Corporation. Palo Alto. 1985.
• 2: Stults, R. & Harrison, S. "SHOPTALK 2 - Two Views of a Conversation" (a video tape). Xerox Corporation. Palo Alto. 1986.
• 3: Cuff, Dana. <i>Negotiating Architecture: A Study of Architects and Clients in Design Practice</i>. Dissertation, University of California, Berkeley. 1982. (Publication by MIT Press pending.)
• 4: Weber, K. &amp; Minneman, S. "The Office Design Project" (a video tape). Xerox Corporation. Palo Alto. 1987.
• 5: Stults, R. "Experimental Uses of Video to Support Design Activities". Xerox Corporation. Palo Alto. 1988.
• 6: Stults, R. "Media Spaces". Xerox Corporation. Palo Alto. 1986.
• 7: Meyrowitz, J. <i>No Sense of Place</i>. Oxford University Press. New York. 1986.
• 8: Harrison, S. "SHOPTALK 3 - Design and Media Spaces" (a video tape). Xerox Corporation. Palo Alto. 1987.
• 9: Virilio, Paul. "The Third Window: an Interview with Paul Virilio". in <i>Global Television</i>. MIT. Cambridge. 1988.
• 10: Mackay, W. "Call for Participation-Workshop on Video as a Research and Design Tool". Cambridge. 1988.
• 11: McLuhan, M. &amp; Fiore, Q. <i>The Medium is the Massage: An Inventory of Effects</i>. Bantam. New York. 1967.
• 12: McLuhan, M. Understanding Media. McGraw-Hill. New York. 1964.
• 13: Hanhardt, J. G. (ed.). <i>VIDEO CULTURE: A Critical Investigation. Visual Studies</i> Workshop Press. Rochester. 1986.

INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.1 Multimedia Information Systems
          Subjects: Video (e.g., tape, disk, DVI)

Additional Classification:
  H. Information Systems
  H.1 MODELS AND PRINCIPLES
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)

General Terms:
Design, Human Factors, Management, Performance, Theory