Targeted advertising with inventory management

Subscribe (Full Service)


	Search: The ACM Digital Library The Guide

	Feedback

Targeted advertising with inventory management

Full text

Pdf (146 KB)

Source

Electronic Commerce archive
Proceedings of the 2nd ACM conference on Electronic commerce table of contents

Minneapolis, Minnesota, United States

Pages: 145 - 149

Year of Publication: 2000

ISBN:1-58113-272-7

Authors

David Maxwell Chickering	Microsoft Research, Redmond, WA
David Heckerman	Microsoft Research, Redmond, WA

Sponsor

SIGEcom: ACM Special Interest Group on Electronic Commerce

Publisher

ACM New York, NY, USA

Bibliometrics

Downloads (6 Weeks): 6, Downloads (12 Months): 38, Citation Count: 4

Additional Information:

references cited by index terms collaborative colleagues

Tools and Actions:	Request Permissions Review this Article Save this Article to a Binder Display Formats: BibTeX EndNote ACM Ref

DOI Bookmark:	Use this link to bookmark this Article: http://doi.acm.org/10.1145/352871.352888 What is a DOI?

REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

	1	Baudisch, P. and Leopold, D. (1997). User-con~gurable advertising pro~les applied to web page banners. In Proceedings of the First Berlin Internet Economics Workshop, Berlin.
	2	Briggs, R. and Hollis, N. (1997). Advertising on the web: Is there response before click-through? Journal of Advertising Research, 37(2):33{45.
	3	Chickering, D. M., Heckerman, D., Meek, C., Platt, J. C., and Thiesson, B. (2000). Goal-oriented clustering. Technical report, MSR-TR-2000-82, Microsoft, Redmond, WA.
	4	Chv~atal, V. (1983). Linear Programming. W.H. Freeman and Company, NewYork.
	5	Hoffman, D., Novak, T., and Chatterjee, P. (1995). Commercial scenarios for the web: Opportunities and challenges. Journal of Computer-Mediated Communication, special issue on Electronic Commerce, 1(3).
	6	John A. Tomlin, An entropy approach to unintrusive targeted advertising on the Web, Proceedings of the 9th international World Wide Web conference on Computer networks : the international journal of computer and telecommunications netowrking, p.767-774, June 2000, Amsterdam, The Netherlands
	7	Marc Langheinrich , Atsuyoshi Nakamura , Naoki Abe , Tomonari Kamba , Yoshiyuki Koseki, Unintrusive customization techniques for Web advertising, Proceeding of the eighth international conference on World Wide Web, p.1259-1272, May 1999, Toronto, Canada

CITED BY 4

	Atsuyoshi Nakamura, Improvements in practical aspects of optimally scheduling web advertising, Proceedings of the 11th international conference on World Wide Web, May 07-11, 2002, Honolulu, Hawaii, USA
	William E. Spangler , Mordechai Gal-Or , Jerrold H. May, Using data mining to profile TV viewers, Communications of the ACM, v.46 n.12, p.66-72, December 2003
	Atsuyoshi Nakamura , Naoki Abe, Improvements to the Linear Programming Based Scheduling of Web Advertisements, Electronic Commerce Research, v.5 n.1, p.75-98, January 2005
	Przemysław Kazienko , Michał Adamski, AdROSA-Adaptive personalization of web advertising, Information Sciences: an International Journal, v.177 n.11, p.2269-2295, June, 2007