Dot com versus bricks and mortar — the impact of portal technology (invited presentation) (abstract only)

ABSTRACT

The “New Economy is rapidly being adopted on a global scale as corporations vie for new competitive positions and defensive responses. Incumbents” so-called “bricks'n'mortar corporations” are generally finding it challenging, but usually rewarding, to extend their business practices to the internet. New entrants” so-called “Dot Com companies” are unfettered from institutional rigidity and thus have an enormous opportunity to gain market share, but at the same time are frequently challenged to provide the same levels of brand awareness, product and service as at least some of the incumbents. In this presentation we consider how internet infrastructure software is evolving, and its implications for both brick'n'mortar and dot com organisations.

INDEX TERMS

Primary Classification:
  K. Computing Milieux
  K.4 COMPUTERS AND SOCIETY

General Terms:
Design, Management, Performance, Theory