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 REFERENCES
Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.
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Engle, J.F., Washaw, M.R., and Kinnear, T.C. Promotional Strategy. Irwin, Burr Ridge, Ill., 1979.
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How advertising works: A planning model. J. Advertising Research 26, 1 (Feb./Mar. 1986), 57-66.
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Kaplan, S. Perception and landscape: Conception and misconceptions. In J.L. Narar, Ed., Environmental Aesthetics: Theory Research and Applications. Cambridge University Press, 1988.
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Leckenby, J.D. and Plummer, J.T. Advertising stimulus measurement and assessment research: A review of advertising testing methods. Current Issues and Research in Advertising, Vol. 2, 1983.
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Petty, R. and Cacioppo, R. Attitudes and Persuasion: Classic and Contemporary Approaches. Brown, Dubuque, IA, 1981.
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Vaughn, R. How advertising works: A planning model. J. Advertising Research 20, 5 (1980), 27-33.
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Zeitlin, D.M. and Westwood, R.A. Measuring emotional response. J.} Advertising Research 26, 5 (Oct./Nov. 1986), 34-44.
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