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TRUSTe: an online privacy seal program

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Communications of the ACM archive
Volume 42 , Issue 2 (February 1999) table of contents

Pages: 56 - 59

Year of Publication: 1999

ISSN:0001-0782

Author

Paola Benassi

TRUSTe, Palo Alto, CA

Publisher

ACM New York, NY, USA

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Downloads (6 Weeks): 23, Downloads (12 Months): 204, Citation Count: 23

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REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

	1	Business Week. A little net privacy, please. (Mar. 16, 1998); www.busi-nessweek. com/@@4WZJy4cASJ*2SwAA/1998/11/b3569104.htm.
	2	Department of Commerce. Discussion Draft; Elements of Effective Self-Regulation for Protection of Privacy. (Jan. 23, 1998); www.ecom-merce. gov/staff.htm.
	3	Federal Trade Commission. Privacy Online: A Report to Congress.(June4,1998); www.ftc.gov/reports/privacy3/index.htm.
	4	Online Privacy Alliance. Guidelines for Online Privacy Policies:Effec-tive Enforcement of Self-Regulation. Principles for Children's Online Activities; www.privacyalliance.org.

CITED BY 23

	Dakshi Agrawal , Charu C. Aggarwal, On the design and quantification of privacy preserving data mining algorithms, Proceedings of the twentieth ACM SIGMOD-SIGACT-SIGART symposium on Principles of database systems, p.247-255, May 2001, Santa Barbara, California, United States
	Rakesh Agrawal , Ramakrishnan Srikant, Privacy-preserving data mining, ACM SIGMOD Record, v.29 n.2, p.439-450, June 2000
	Herman T. Tavani, Privacy online, ACM SIGCAS Computers and Society, v.29 n.4, p.11-19, December 1999
	Mark S. Ackerman , Lorrie Faith Cranor , Joseph Reagle, Privacy in e-commerce: examining user scenarios and privacy preferences, Proceedings of the 1st ACM conference on Electronic commerce, p.1-8, November 03-05, 1999, Denver, Colorado, United States
	Hasan A. Abbas , Salah M. Al-Fadhly, privacy perspective from utilitarianism and metaphysical theories, Current security management & Ethical issues of information technology, Idea Group Publishing, Hershey, PA, 2003
	Yuval Elovici , Bracha Shapira , Adlai Maschiach, A new privacy model for hiding group interests while accessing the Web, Proceedings of the 2002 ACM workshop on Privacy in the Electronic Society, p.63-70, November 21-21, 2002, Washington, DC
	Kathy Stewart Schwaig , Gerald C. Kane , Veda C. Storey, Privacy, fair information practices and the fortune 500: the virtual reality of compliance, ACM SIGMIS Database, v.36 n.1, p.49-63, Winter 2005
	Ramnath K. Chellappa , Raymond G. Sin, Personalization versus Privacy: An Empirical Examination of the Online Consumer's Dilemma, Information Technology and Management, v.6 n.2-3, p.181-202, April 2005
	Chang Liu , Jack T. Marchewka , June Lu , Chun-Sheng Yu, Beyond concern: a privacy-trust-behavioral intention model of electronic commerce, Information and Management, v.42 n.1, p.127-142, December 2004
	Dan J. Kim , Charles Steinfield , Ying-ju Lai, Revisiting the role of web assurance seals in consumer trust, Proceedings of the 6th international conference on Electronic commerce, October 25-27, 2004, Delft, The Netherlands
	Martin S. Olivier, Using organisational safeguards to make justifiable privacy decisions when processing personal data, Proceedings of the 2003 annual research conference of the South African institute of computer scientists and information technologists on Enablement through technology, p.275-284, September 17-19, 2003
	Chang Liu , Jack Marchewka , Brian Mackie, Implementing privacy dimensions within an electronic storefront, Managing e-commerce and mobile computing technologies, Idea Group Publishing, Hershey, PA, 2003
	Lei-da Chen , Mark L. Gillenson , Daniel L. Sherrell, Consumer acceptance of virtual stores: a theoretical model and critical success factors for virtual stores, ACM SIGMIS Database, v.35 n.2, p.8-31, Spring 2004
	Chang Liu , Jack T. Marchewka , June Lu , Chun-Sheng Yu, Beyond concern: a privacy-trust-behavioral intention model of electronic commerce, Information and Management, v.42 n.2, p.289-304, January 2005
	Christy M. K. Cheung , Matthew K. O. Lee, Understanding consumer trust in Internet shopping: A multidisciplinary approach, Journal of the American Society for Information Science and Technology, v.57 n.4, p.479-492, February 2006
	Dan J. Kim , Yong I. Song , S. B. Braynov , H. R. Rao, A multidimensional trust formation model in B-to-C e-commerce: a conceptual framework and content analyses of academia/practitioner perspectives, Decision Support Systems, v.40 n.2, p.143-165, August 2005
	D. Harrison McKnight , Norman L. Chervany, What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology, International Journal of Electronic Commerce, v.6 n.2, p.35-59, Number 2/Winter 2001/02
	Charu C. Aggarwal , Philip S. Yu, On static and dynamic methods for condensation-based privacy-preserving data mining, ACM Transactions on Database Systems (TODS), v.33 n.1, p.1-39, March 2008
	Paul A. Pavlou, Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model, International Journal of Electronic Commerce, v.7 n.3, p.101-134, Number 3/Spring 2003
	Dan J. Kim , Charles Steinfield , Ying-Ju Lai, Revisiting the role of web assurance seals in business-to-consumer electronic commerce, Decision Support Systems, v.44 n.4, p.1000-1015, March, 2008
	Dan Kim, Self-Perception-Based Versus Transference-Based Trust Determinants in Computer-Mediated Transactions: A Cross-Cultural Comparison Study, Journal of Management Information Systems, v.24 n.4, p.13-45, Number 4 / Spring 2008
	Omer Mahmood, Modelling trust recognition and evaluation in an electronic environment, International Journal of Networking and Virtual Organisations, v.5 n.3/4, p.349-368, June 2008
	Ming-Chi Lee, Predicting and explaining the adoption of online trading: An empirical study in Taiwan, Decision Support Systems, v.47 n.2, p.133-142, May, 2009