The EDA start-up experience (panel): the first product

ABSTRACT

How does a novel EDA idea get transformed into a commercially successful product? Six veteran EDA entrepreneurs will discuss their experiences in bringing their companies' first products to market. Where did their ideas come from? How did they know their ideas would meet real customer needs? And how many customers would there be? How are evolutionary and revolutionary products developed and marketed differently? When did the entrepreneurs stop developing and start shipping? Who were their competitors and their partners? Did they adopt industry standards or create new ones? How did they use advertising, DAC, and the WWW to promote their products? What are the relative merits of direct, VAR, and OEM selling?

INDEX TERMS

Primary Classification:
  J. Computer Applications

Additional Classification:
  K. Computing Milieux
  K.6 MANAGEMENT OF COMPUTING AND INFORMATION SYSTEMS

General Terms:
Design, Management, Performance, Theory