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Web-based customer decision support systems
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Communications of the ACM archive
Volume 41 ,  Issue 3  (March 1998) table of contents
Pages: 71 - 78  
Year of Publication: 1998
ISSN:0001-0782
Authors
Robert M. O'Keefe  Department of Information Systems and Computing, Brunel University, England
Tim McEachern
Publisher
ACM  New York, NY, USA
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Downloads (6 Weeks): 46,   Downloads (12 Months): 272,   Citation Count: 28
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REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

 
1
Engel, J.F., Blackwell, R.D., and Miniard, P.W. Consumer Behavior. Dryden Press, Orlando, Fla. 1990.
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3
Glazer, R. Marketing in an information-intensive environment: Strategic implications of knowledge as an asset.J. Market. 55 (1991), pp. 1-19.
 
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6
O'Keefe, R.M. MS/OR enabled systems design. Operations Res. 43, 2 (1995), pp. 199-207.
 
7
Quelch, J.A. and Klein, L.R. The Internet and international marketing. Sloan Manage. Rev. (Spring, 1996), pp. 60-75.
 
8
Reich, B.H. and Huff, S.L. Customer-oriented strategic systems. J. Strategic Info. Syst. 1 (1991), pp. 29-37.
 
9
Spencer, T., Brigandi, A.J., Dargon, D.R. and Sheehan, M.J. AT&T's telemarketing site selection system offers customer support. Interfaces 20, 1 (1990) pp. 83-96.
 
10
Sprague, R.H. A framework for the development of decision support systems. MIS Q. 4, 4 (1980), pp. 1-26.

CITED BY  28

Collaborative Colleagues:
Robert M. O'Keefe: colleagues
Tim McEachern: colleagues