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Consumer privacy concerns about Internet marketing
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Communications of the ACM archive
Volume 41 ,  Issue 3  (March 1998) table of contents
Pages: 63 - 70  
Year of Publication: 1998
ISSN:0001-0782
Authors
Huaiqing Wang  NetDox, Deerfield, IL
Matthew K. O. Lee
Chen Wang
Publisher
ACM  New York, NY, USA
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Downloads (6 Weeks): 88,   Downloads (12 Months): 756,   Citation Count: 23
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REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

 
1
Campbell, A.J. Relationship marketing in consumer markets: A comparison of managerial and consumer attitudes about information privacy. J. Direct Marketing 11, 3 (Summer 1997), 44-56.
 
2
Determining how and when privacy matters. J. Direct Marketing 9, 3 (Summer 1995), 46-60.
 
3
Kakalik, J.S. and Wright, M.A. Responding to privacy: Concerns of consumers. Review of Business, (Fall 1996), 15-18.
 
4
Lee, M.K.O. Information privacy legislation: The case of Hong Kong. Hong Kong ComputerJ. 9, 11 (Nov. 1993), 23-26.
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7
Wang, P. and Petrison L.A. Direct marketing activities and personal privacy: A consumer survey, ft. Direct Marketing 7, 1 (Winter 1993), 7-19.
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CITED BY  23

Collaborative Colleagues:
Huaiqing Wang: colleagues
Matthew K. O. Lee: colleagues
Chen Wang: colleagues