Exploring shopping information and navigation strategies with a mobile device

ABSTRACT

In this article a field trial is presented that explores shopping information and navigation strategies and evaluates if the spectacles camera is beneficial as mobile device for this research context. The spectacles camera, a small camera installed in a pair of glasses, was used as exploration instrument in a shopping mall where passers-by could take part in a field trial on a voluntary basis. The goal of the field trial was twofold: 1.) Gaining insights on shoppers' behavior. 2.) Investigating the feasibility of the spectacles camera as exploration instrument. The field trial gave insights on navigation patterns and constituting elements of interest points of participants' shopping behavior, while the spectacles camera proved its value for investigating shopping strategies in the field.

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INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.1 Multimedia Information Systems
          Subjects: Evaluation/methodology

General Terms:
Experimentation, Human Factors, Verification

Keywords:
evaluation, field trial, mobile device, navigation strategies, shopping behavior, spectacles camera