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Revenue submodularity
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Electronic Commerce archive
Proceedings of the tenth ACM conference on Electronic commerce table of contents
Stanford, California, USA
SESSION: Session 7 table of contents
Pages 243-252  
Year of Publication: 2009
ISBN:978-1-60558-458-4
Authors
Shaddin Dughmi  Stanford University, Stanford, CA, USA
Tim Roughgarden  Stanford University, Stanford, CA, USA
Mukund Sundararajan  Stanford University, Stanford, CA, USA
Sponsors
ACM: Association for Computing Machinery
SIGEcom: ACM Special Interest Group on Electronic Commerce
Publisher
ACM  New York, NY, USA
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ABSTRACT

We introduce revenue submodularity, the property that market expansion has diminishing returns on an auction's expected revenue. We prove that revenue submodularity is generally possible only in matroid markets, that Bayesian-optimal auctions are always revenue-submodular in such markets, and that the VCG mechanism is revenue-submodular in matroid markets with i.i.d bidders and "sufficient competition". We also give two applications of revenue submodularity: good approximation algorithms for novel market expansion problems, and approximate revenue guarantees for the VCG mechanism with i.i.d bidders.


REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

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Collaborative Colleagues:
Shaddin Dughmi: colleagues
Tim Roughgarden: colleagues
Mukund Sundararajan: colleagues