CDC 2.0: using social media to improve public health

ABSTRACT

The U. S. Centers for Disease Control and Prevention (CDC) actively employs new/social media to reach and engage users where they are -- in blogs, social networks, virtual worlds, mobile applications, other Web sites, and many other rapidly expanding venues that provide opportunities for interacting with users -- with the goal of improving the health, safety, and preparedness of people around the world. This session includes a review of social media being used at CDC, results achieved, lessons learned, and a view of what's in planning for eHealth at CDC.

INDEX TERMS

Primary Classification:
  J. Computer Applications
  J.3 LIFE AND MEDICAL SCIENCES
      Subjects: Health

Additional Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.3 Group and Organization Interfaces

General Terms:
Design, Human Factors