Using individual, social and economic persuasion techniques to reduce CO2 emissions in a family setting

ABSTRACT

This paper presents EcoIsland, which is a system persuading individuals and families to change their lifestyle patterns to reduce CO₂ emissions. EcoIsland visualizes the user's current eco-friendly behavior as an island shared by his/her family members. Several persuasive techniques developed in behaviorism, social psychology, and economy are used to offer incentives to him/her to encourage eco-friendly behavior. We examine and compare the implementation and effectiveness of different types of persuasive techniques in several user studies.

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INDEX TERMS

Primary Classification:
  H. Information Systems
  H.1 MODELS AND PRINCIPLES
      H.1.2 User/Machine Systems

Additional Classification:
  J. Computer Applications
  J.4 SOCIAL AND BEHAVIORAL SCIENCES

General Terms:
Design, Experimentation, Human Factors

Keywords:
economic/social incentive, persuasion, sustainability