Report on the second KDD workshop on data mining for advertising

ABSTRACT

Following the success of our first workshop, we organized ADKDD 2008 1 - the second International Workshop on Data Mining and Audience Intelligence for Advertising, in conjunction with KDD 2008 at Las Vegas, Nevada, USA. This report is a summary of the workshop, including brief descriptions of the accepted papers.

REFERENCES

• 1: Jason Auerbach , Joel Galenson , Mukund Sundararajan, An empirical analysis of return on investment maximization in sponsored search auctions, Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, p.1-9, August 24-24, 2008, Las Vegas, Nevada [doi>10.1145/1517472.1517473]
• 2: Suma Bhat , Kenneth Church, Variable selection for ad prediction, Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, p.45-49, August 24-24, 2008, Las Vegas, Nevada [doi>10.1145/1517472.1517478]
• 3: Andrei Broder , Marcus Fontoura , Vanja Josifovski , Lance Riedel, A semantic approach to contextual advertising, Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval, July 23-27, 2007, Amsterdam, The Netherlands [doi>10.1145/1277741.1277837]
• 4: Honghua (Kathy) Dai , Lingzhi Zhao , Zaiqing Nie , Ji-Rong Wen , Lee Wang , Ying Li, Detecting online commercial intention (OCI), Proceedings of the 15th international conference on World Wide Web, May 23-26, 2006, Edinburgh, Scotland [doi>10.1145/1135777.1135902]
• 5: D.C. Fain and J.O. Pedersen. Sponsored search: A brief history. In Proceedings of the Second Workshop on Sponsored Search Auctions, 2006.
• 6: Ariel Fuxman , Panayiotis Tsaparas , Kannan Achan , Rakesh Agrawal, Using the wisdom of the crowds for keyword generation, Proceeding of the 17th international conference on World Wide Web, April 21-25, 2008, Beijing, China [doi>10.1145/1367497.1367506]
• 7: Rayid Ghani , Katharina Probst , Yan Liu , Marko Krema , Andrew Fano, Text mining for product attribute extraction, ACM SIGKDD Explorations Newsletter, v.8 n.1, p.41-48, June 2006 [doi>10.1145/1147234.1147241]
• 8: Anindya Ghose , Sha Yang, Comparing performance metrics in organic search with sponsored search advertising, Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, p.18-26, August 24-24, 2008, Las Vegas, Nevada [doi>10.1145/1517472.1517475]
• 9: http://advertising.microsoft.com/news-events/microsoft-aquantive announcement.
• 10: http://blog.searchenginewatch.com/blog/070517120022.
• 11: http://www.microsoft.com/Presspass/press/2007/jul07/07-26AdECNPR.mspx.
• 12: http://www.nytimes.com/2007/04/14/technology/14DoubleClick.html.
• 13: http://www.variety.com/article/VR1117964019.html.
• 14: Derek Hao Hu , Qiang Yang , Ying Li, An algorithm for analyzing personalized online commercial intention, Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, p.27-36, August 24-24, 2008, Las Vegas, Nevada [doi>10.1145/1517472.1517476]
• 15: Jian Hu , Hua-Jun Zeng , Hua Li , Cheng Niu , Zheng Chen, Demographic prediction based on user's browsing behavior, Proceedings of the 16th international conference on World Wide Web, May 08-12, 2007, Banff, Alberta, Canada [doi>10.1145/1242572.1242594]
• 16: Diane Lambert , Daryl Pregibon, Online effects of offline ads, Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, p.10-17, August 24-24, 2008, Las Vegas, Nevada [doi>10.1145/1517472.1517474]
• 17: Ying Li , Arun C. Surendran , Dou Shen, Data mining and audience intelligence for advertising, ACM SIGKDD Explorations Newsletter, v.9 n.2, December 2007 [doi>10.1145/1345448.1345470]
• 18: H.G. Molina. Web information management: Past, present and future. In WSDM 2008, 2008.
• 19: Hamid Nazerzadeh , Amin Saberi , Rakesh Vohra, Dynamic cost-per-action mechanisms and applications to online advertising, Proceeding of the 17th international conference on World Wide Web, April 21-25, 2008, Beijing, China [doi>10.1145/1367497.1367522]
• 20: Diane Lambert , Daryl Pregibon, More bang for their bucks: assessing new features for online advertisers, Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising, p.7-15, August 12-12, 2007, San Jose, California [doi>10.1145/1348599.1348601]
• 21: Filip Radlinski , Andrei Broder , Peter Ciccolo , Evgeniy Gabrilovich , Vanja Josifovski , Lance Riedel, Optimizing relevance and revenue in ad search: a query substitution approach, Proceedings of the 31st annual international ACM SIGIR conference on Research and development in information retrieval, July 20-24, 2008, Singapore, Singapore [doi>10.1145/1390334.1390404]
• 22: Matthew Richardson , Ewa Dominowska , Robert Ragno, Predicting clicks: estimating the click-through rate for new ads, Proceedings of the 16th international conference on World Wide Web, May 08-12, 2007, Banff, Alberta, Canada [doi>10.1145/1242572.1242643]
• 23: Wen-tau Yih , Christopher Meek, Consistent phrase relevance measures, Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, p.37-44, August 24-24, 2008, Las Vegas, Nevada [doi>10.1145/1517472.1517477]

INDEX TERMS

Primary Classification:
  J. Computer Applications
  J.1 ADMINISTRATIVE DATA PROCESSING

Additional Classification:
  H. Information Systems
  H.2 DATABASE MANAGEMENT
      H.2.8 Database applications
          Subjects: Data mining

General Terms:
Design, Documentation