Buzz-based recommender system

ABSTRACT

In this paper, we describe a buzz-based recommender system based on a large source of queries in an eCommerce application. The system detects bursts in query trends. These bursts are linked to external entities like news and inventory information to find the queries currently in-demand which we refer to as buzz queries. The system follows the paradigm of limited quantity merchandising, in the sense that on a per-day basis the system shows recommendations around a single buzz query with the intent of increasing user curiosity, and improving activity and stickiness on the site. A semantic neighborhood of the chosen buzz query is selected and appropriate recommendations are made on products that relate to this neighborhood.

REFERENCES

• 1: Nish Parikh , Neel Sundaresan, Scalable and near real-time burst detection from eCommerce queries, Proceeding of the 14th ACM SIGKDD international conference on Knowledge discovery and data mining, August 24-27, 2008, Las Vegas, Nevada, USA [doi>10.1145/1401890.1402006]
• 2: Nish Parikh , Neel Sundaresan, Inferring semantic query relations from collective user behavior, Proceeding of the 17th ACM conference on Information and knowledge management, October 26-30, 2008, Napa Valley, California, USA [doi>10.1145/1458082.1458130]

INDEX TERMS

Primary Classification:
  H. Information Systems
  H.3 INFORMATION STORAGE AND RETRIEVAL
      H.3.3 Information Search and Retrieval
          Subjects: Information filtering

General Terms:
Algorithms, Design, Experimentation

Keywords:
buzz, novelty, recommenders, serendipity