Extracting community structure through relational hypergraphs

ABSTRACT

Social media websites promote diverse user interaction on media objects as well as user actions with respect to other users. The goal of this work is to discover community structure in rich media social networks, and observe how it evolves over time, through analysis of multi-relational data. The problem is important in the enterprise domain where extracting emergent community structure on enterprise social media, can help in forming new collaborative teams, aid in expertise discovery, and guide long term enterprise reorganization. Our approach consists of three main parts: (1) a relational hypergraph model for modeling various social context and interactions; (2) a novel hypergraph factorization method for community extraction on multi-relational social data; (3) an on-line method to handle temporal evolution through incremental hypergraph factorization. Extensive experiments on real-world enterprise data suggest that our technique is scalable and can extract meaningful communities. To evaluate the quality of our mining results, we use our method to predict users' future interests. Our prediction outperforms baseline methods (frequency counts, pLSA) by 36-250% on the average, indicating the utility of leveraging multi-relational social context by using our method.

REFERENCES

• 1: Thomas Hofmann, Probabilistic latent semantic indexing, Proceedings of the 22nd annual international ACM SIGIR conference on Research and development in information retrieval, p.50-57, August 15-19, 1999, Berkeley, California, United States [doi>10.1145/312624.312649]
• 2: Jimeng Sun , Christos Faloutsos , Spiros Papadimitriou , Philip S. Yu, GraphScope: parameter-free mining of large time-evolving graphs, Proceedings of the 13th ACM SIGKDD international conference on Knowledge discovery and data mining, August 12-15, 2007, San Jose, California, USA [doi>10.1145/1281192.1281266]
• 3: Shenghuo Zhu , Kai Yu , Yun Chi , Yihong Gong, Combining content and link for classification using matrix factorization, Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval, July 23-27, 2007, Amsterdam, The Netherlands [doi>10.1145/1277741.1277825]

INDEX TERMS

Primary Classification:
  H. Information Systems
  H.2 DATABASE MANAGEMENT
      H.2.8 Database applications
          Subjects: Data mining

Additional Classification:
  H. Information Systems
  H.3 INFORMATION STORAGE AND RETRIEVAL
      H.3.3 Information Search and Retrieval
          Subjects: Information filtering

General Terms:
Algorithms, Experimentation, Measurement, Theory

Keywords:
community evolution, dynamic social network analysis, non-negative tensor factorization, relational hypergraph