Gamesense

ABSTRACT

This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. Given a Web page which typically contains images, GameSense is able to select suitable images to create online in-image games for advertising. The contextually relevant ads (i.e., product logos) are embedded at appropriate positions within the online games. The ads are selected based on not only textual relevance but also visual content similarity. The game is able to provide viewers rich experience and thus promote the embedded ads to provide more effective advertising.

REFERENCES

• 1: Google Image Labeler. http://images.google.com/imagelabeler/.
• 2: Tao Mei , Xian-Sheng Hua , Shipeng Li, Contextual in-image advertising, Proceeding of the 16th ACM international conference on Multimedia, October 26-31, 2008, Vancouver, British Columbia, Canada [doi>10.1145/1459359.1459418]

INDEX TERMS

Primary Classification:
  H. Information Systems
  H.3 INFORMATION STORAGE AND RETRIEVAL
      H.3.5 On-line Information Services
          Subjects: Web-based services

General Terms:
Algorithms, Experimentation, Human Factors

Keywords:
image advertising, online game