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Behavioral profiles for advanced email features
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International World Wide Web Conference archive
Proceedings of the 18th international conference on World wide web table of contents
Madrid, Spain
SESSION: Social networks and web 2.0/session: diffusion and search in social networks table of contents
Pages 711-720  
Year of Publication: 2009
ISBN:978-1-60558-487-4
Authors
Thomas Karagiannis  Microsoft Research, Cambridge, United Kingdom
Milan Vojnovic  Microsoft Research, Cambridge, United Kingdom
Sponsor
ACM: Association for Computing Machinery
Publisher
ACM  New York, NY, USA
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ABSTRACT

We examine the behavioral patterns of email usage in a large-scale enterprise over a three-month period. In particular, we focus on two main questions: (Q1) what do replies depend on? and (Q2) what is the gain of augmenting contacts through the friends of friends from the email social graph? For Q1, we identify and evaluate the significance of several factors that affect the reply probability and the email response time. We find that all factors of our considered set are significant, provide their relative ordering, and identify the recipient list size, and the intensity of email communication between the correspondents as the dominant factors. We highlight various novel threshold behaviors and provide support for existing hypotheses such as that of the least-effort reply. For Q2, we find that the number of new contacts extracted from the friends-of-friends relationships amounts to a large number, but which is still a limited portion of the total enterprise size. We believe that our results provide significant insights towards informed design of advanced email features, including those of social-networking type.


REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

 
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Collaborative Colleagues:
Thomas Karagiannis: colleagues
Milan Vojnovic: colleagues