Toward an experimental methodology for studying persuasion-based online security

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Toward an experimental methodology for studying persuasion-based online security

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Conference on Human Factors in Computing Systems archive
Proceedings of the 27th international conference extended abstracts on Human factors in computing systems table of contents

Boston, MA, USA

SESSION: Spotlight on work in progress session 1 table of contents

Pages 4033-4038

Year of Publication: 2009

ISBN:978-1-60558-247-4

Authors

Michael Nowak	Stanford University, Palo Alto, CA, USA
Shailendra Rao	Stanford University, Palo Alto, CA, USA
Clifford Nass	Stanford University, Palo Alto, CA, USA
Joel Lewenstein	Stanford University, Palo Alto, CA, USA
Andrew Meyer	Stanford University, Palo Alto, CA, USA
Jessica Richman	Stanford University, Palo Alto, CA, USA

Sponsors

ACM: Association for Computing Machinery
SIGCHI: ACM Special Interest Group on Computer-Human Interaction

Publisher

ACM New York, NY, USA

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ABSTRACT

In this paper we highlight a controlled experimental design in development to investigate how the intersection of a brand's familiarity and persuasive appeal impact user willingness to engage in increased web security procedures. We offer the results of a 2 (Source: familiar vs. unfamiliar brand) x 2 (Persuasive Strategy: benefit to user vs. benefit to site) web experiment (N=48) using this approach to demonstrate its viability and generate ideas for future directions. Lessons learned and opportunities to improve this experimental methodology to further psychological research in the web security domain are discussed.

REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

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