Measuring the impact of third place attachment on the adoption of a place-based community technology

ABSTRACT

CoCollage is a placed-based community technology that leverages the power of online social networking to facilitate awareness and face-to-face interactions in a third place. We adapted standardized measures of place attachment, social networks and psychological sense of community to provide a framework grounded in the social science literature for studying real world adoption of place-based community technologies. We found the standardized measures of place attachment and psychological sense of community meaningfully predicted likelihood of technology adoption and usage in a café. We discuss some lessons learned from our initial deployment of CoCollage in a real-world setting to support a nascent place-based community.

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INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.3 Group and Organization Interfaces
          Subjects: Synchronous interaction

Additional Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.3 Group and Organization Interfaces
          Subjects: Web-based interaction

General Terms:
Experimentation, Human Factors

Keywords:
community, online social newtorks, physical spaces, place, place-based community, proactive displays, social media, third places, ubiquitous computing