Analyzing trust in technology strategies

ABSTRACT

As technology design becomes increasingly motivated by business strategy, technology users become wary of vendor intentions. Conversely, technology producers must determine what strategies they can employ to gain the trust of consumers in order to acquire and retain their business. As a result, both parties have a need to understand how business strategies shape technology design, and how such designs alter relationships among stakeholders. In this work, we use the Trusted Computing domain as an example. Can the technology consumer trust the advertised intentions of Trusted Computing Technology? Can the providers of Trusted Computing gain the trust of consumers? We use the i* Modeling Framework to analyze the links between strategies and technologies in terms of a network of social intentional relationships. By applying the qualitative i* evaluation procedure, we probe the intentions behind the strategies of technology providers, facilitating an analysis of trust.

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INDEX TERMS

Primary Classification:
  K. Computing Milieux
  K.4 COMPUTERS AND SOCIETY
      K.4.1 Public Policy Issues
          Subjects: Abuse and crime involving computers

Additional Classification:
  D. Software
  D.2 SOFTWARE ENGINEERING
      D.2.1 Requirements/Specifications
          Subjects: Tools; Elicitation methods (e.g., rapid prototyping, interviews, JAD); Methodologies (e.g., object-oriented, structured)

  H. Information Systems
  H.1 MODELS AND PRINCIPLES
      H.1.0 General

  I. Computing Methodologies
  I.6 SIMULATION AND MODELING
      I.6.5 Model Development
          Subjects: Modeling methodologies

  K. Computing Milieux
  K.4 COMPUTERS AND SOCIETY
      K.4.1 Public Policy Issues
          Subjects: Ethics; Privacy; Use/abuse of power; Intellectual property rights
      K.4.4 Electronic Commerce
          Subjects: Payment schemes; Security; Intellectual property

General Terms:
Design, Human Factors, Legal Aspects, Management, Security

Keywords:
business strategies, goal modeling, model evaluation, the i* framework, trust, trusted computing