|
|||||||||||||||||||
|
|||||||||||||||||||
ABSTRACT
The TV sector is facing many drastic changes and is witnessing a rapid transformation. New technologies such as interactive TV, High Definition TV, very high capacity Personal Video Recorder (HD-DVB, Blu-Ray mobile storage), Home Theatre Systems, Video On Demand, Personal TV, etc. are entering the market. Television is moving from analogue TV to digital TV, from multichannel TV to personal TV, from fixed TV to TV any-time any-where, from "provider centric" to "viewer centric", from TV watching to TV blogging and community TV. In the near future we can expect the viewer taking a more active control of the TV content, taking part in virtual TV communities and exchanging experiences, becoming creative and more participative. We will also see the TV content industry adding new interactivity dimensions to their content productions, offering the viewers the possibility to personalise their viewing of a TV production. We will see the TV channels and media providers mutating from TV content global push business models to users TV content individual pull models. This technological and TV business evolution is already taking place and will accelerate strongly in the coming years. INDEX TERMS
Primary Classification:
Additional Classification:
|
|||||||||||||||||||