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ABSTRACT
The medium is the message -- and the medium is more and more distributed throughout the natural environment of the consumer. Smart mobile phones, location based services, smart fridges, intelligent homes, and objects that think are just a few examples. These form of media is called ambient media -- media transmitting information and knowledge in our daily living environments. This keynote addresses emerging service types and covers mobile ambient media from the human, artistic, and technology viewpoint. Latest trends coming from social media, pervasive mobile computation, ubiquitous communication, and technological enabler are presented. Another question addressed is how emerging content forms might look like. After the more visionary viewpoint, down-to-earth business cases of successful ambient media services are presented. However, the future is 'ambient'. INDEX TERMS
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