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ABSTRACT

The new approach to Web search, which provides powerful narrow-focused marketing tool for small on-line businesses as well as for everybody, who want to increase his visibility in Web, is proposed. The core of approach is observable (small enough - of the order of tens) standard universal system of both attributes and their values, which describes requests of WEB-users and content (offers) of sites in the same language and allow to calculate easily congruency between query and site. This system is based on pragmatics (logic of customer's request) rather than on usual ("pure") ontology and is organized as tree. Both web-masters and searchers browse this tree to describe their sites and queries respectively. The tree changes until take its ultimate form as approach is realized.

REFERENCES

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INDEX TERMS

Primary Classification:
  I. Computing Methodologies
  I.2 ARTIFICIAL INTELLIGENCE
      I.2.4 Knowledge Representation Formalisms and Methods
          Subjects: Representation languages

General Terms:
Human Factors, Languages, Standardization

Keywords:
ontology, pragmatic web, semantic tree, semantic web, standard tree, universal tree, web search