Gender and information processing in electronic age

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Gender and information processing in electronic age

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ACM Special Interest Group for Design of Communication archive
Proceedings of the 26th annual ACM international conference on Design of communication table of contents

Lisbon, Portugal

SESSION: Information design and learning table of contents

Pages 131-138

Year of Publication: 2008

ISBN:978-1-60558-083-8

Authors

Aristidis Protopsaltis	CITY University, Northampton Square, London
Vassiliki Bouki	University of Westminster, Harrow Campus, Watford Road, Harrow

Sponsor

SIGDOC: ACM Special Interest Group for Design of Communications

Publisher

ACM New York, NY, USA

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ABSTRACT

The effect of gender in academic achievement has often been the focus of research because of its potential implications. However, the Web has modified the way people access and use information. The present study examines the differences between males' and females' reading behaviour in hypertexts. The study focuses on text based electronic documents. Ninety participants (27 females and 63 males) read a hierarchically structured hypertext and answered a set of questions. The study examines some original variables not previously studied comprehensively, such as coherence of transactions, sum of selected hyperlinks, hyperlink location etc. The results show that gender did not significantly affect any of the measured variables. The data consisted of reading times, comprehension scores, coherent links, hyperlink location, sum of hyperlinks, and the sum of read nodes.

REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

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