How text and audio chat change the online video experience

ABSTRACT

Many online video sites provide a text chat feature so viewers can chat with others while watching videos. How does chatting affect their experience? Would audio chat be more fun or would it be too distracting? The richer medium of audio may more closely approximate the living room or club experience, but human factors research suggests that audio chat could increase distraction and detract from the viewing experience. This paper presents the results of an experiment comparing text with audio chat when the video does or does not have dialogue, and when viewers are watching the videos in the same or a different order. A control group watched videos without chat. Overall, audio chat and text chat were equally distracting, and chat was more distracting when the video contained dialogue. Despite the presence of distraction, viewers found both text and audio chat enjoyable. Those who used audio chat preferred it to text chat for talking with others while watching videos with their friends.

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INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.3 Group and Organization Interfaces
          Subjects: Synchronous interaction

General Terms:
Design, Experimentation, Human Factors

Keywords:
audio chat, friends, interactive tv, playlist, social tv, streaming, synchronized video, text chat, video