Best practices for eye tracking of television and video user experiences

ABSTRACT

Eye tracking is a usability tool that employs a device that measures on-screen eye fixations and movements to determine how users visually interact with an interface. In this paper, we present best practices for planning and moderating eye tracking sessions as well as offer details regarding the technical configuration used during our studies. We found that eye tracking is pivotal in determining complex usability issues that would be difficult to uncover with traditional observational and think-aloud techniques.

REFERENCES

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INDEX TERMS

Primary Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.2 User Interfaces (D.2.2, H.1.2, I.3.6)
          Subjects: Evaluation/methodology

Additional Classification:
  H. Information Systems
  H.5 INFORMATION INTERFACES AND PRESENTATION (I.7)
      H.5.2 User Interfaces (D.2.2, H.1.2, I.3.6)
          Subjects: User-centered design; Graphical user interfaces (GUI)

General Terms:
Design, Experimentation, Human Factors, Measurement, Verification

Keywords:
eye tracking, interactive tv, multimedia, television, tobii, tv, usability, user research, video