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ABSTRACT

If we want future products and services to be designed for a specific target group, we need to assess the latent needs of this target group. Assessing these needs can be done using generative research techniques. This paper describes the development of the digital workbook, a digital tool to be used in the sensitizing stage of a contextmapping study, a methodology for generative research. Evaluation of the digital workbook shows the great potential of using the possibilities of web 2.0 to create digital research tools which combine the size and low costs of online surveys with the richness of data provided by generative research methods.

REFERENCES

• 1: Ford, H. (2004) My work and life, Whitefish: Kessinger Publishing.
• 2: Hippel, E. Von (2005) Democratizing Innovation, Cambridge: The MIT Press.
• 3: Sami Hulkko , Tuuli Mattelmäki , Katja Virtanen , Turkka Keinonen, Mobile probes, Proceedings of the third Nordic conference on Human-computer interaction, p.43-51, October 23-27, 2004, Tampere, Finland [doi>10.1145/1028014.1028020]
• 4: Chris Mann , Fiona Stewart, Internet Communication and Qualitative Research, Sage Publications Ltd., 2000
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• 6: Sleeswijk Visser, F., Stappers, P. J., van der Lugt, R., Sanders, E B.-N. (2005) Contextmapping: Experiences from practice. CoDesign, (1), 2.
• 7: Stappers, P. J. & Sleeswijk Visser, F. (2006). Contextmapping. GEOconnexion International, 7, 23--24.

INDEX TERMS

Primary Classification:
  A. General Literature
  A.0 GENERAL

General Terms:
Design, Human Factors

Keywords:
context mapping, digital research tools, generative research