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In the realm of insight and creativity
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Communications of the ACM archive
Volume 51 ,  Issue 1  (January 2008) table of contents
50th anniversary issue: 1958 - 2008
SPECIAL ISSUE: Voices table of contents
Pages 52-54  
Year of Publication: 2008
ISSN:0001-0782
Author
Jon Bentley  Avaya Labs Research, Basking Ridge, NJ
Publisher
ACM  New York, NY, USA
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ABSTRACT

The intellectual pleasures and financial rewards of solving one programming problem, it turns out, are just the prelude to solving many more.