The battle of the covers

ABSTRACT

The battle of the covers. That was the beginning. I had just taken over as Editor-in-Chief of CACM in 1969. Don Madden was then ACM's Executive Director. With undoubtedly some justification, he was concerned that the covers of CACM were too drab and were not attractive to an increasingly broad base of membership. He wanted to brighten them up.

INDEX TERMS

Primary Classification:
  K. Computing Milieux
  K.2 HISTORY OF COMPUTING

Additional Classification:
  K. Computing Milieux
  K.1 THE COMPUTER INDUSTRY
  K.7 THE COMPUTING PROFESSION
      K.7.2 Organizations