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ABSTRACT
This paper describes the importance of adornments in the process of appropriation. When a product, place or space is singularized, it is made personal by marking or labeling it with visible or invisible signs. These visible signs are often adornments, but the invisible signs are in the mind of the owners. With these adornments people mark their pleasurable and significant products, places and spaces. The significance of an object can be experienced regardless of the value of the material. The pleasurable experiences related to the products, or pleasurable experiences in the places, make them important.
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