The online research "bubble"

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The online research "bubble"

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Communications of the ACM archive
Volume 50 , Issue 9 (September 2007) table of contents
ACM's plan to go online first

COLUMN: Technical opinion table of contents

Pages: 109 - 112

Year of Publication: 2007

ISSN:0001-0782

Authors

Thomas F. Stafford	University of Memphis Fogelman College of Business and Economics in Tennessee
Dennis Gonier	America Online in Dallas, TX

Publisher

ACM New York, NY, USA

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Downloads (6 Weeks): 10, Downloads (12 Months): 103, Citation Count: 0

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ABSTRACT

Seeking to improve the commonly used online survey sampling approaches.

REFERENCES

Note: OCR errors may be found in this Reference List extracted from the full text article. ACM has opted to expose the complete List rather than only correct and linked references.

	1	Downes-LeGuin, T., Janowitz, P., Stone, R., and Khorram, S. Use of pre-incentives in and Internet survey." Journal of Online Research 1, 7 (2002).
	2	Gonier, D. Factionalization imperils market research groups. Advertising Age 71, 25 (2000), 40.
	3	Joshua Grossnickle , Oliver Raskin, The Handbook of Online Marketing Research: Knowing Your Customer Using the Net, McGraw-Hill Professional, 2000
	4	Harmon, G. Online Research Category Review: Opportunities and Issues. Presentation to the Council of American Survey Research Organizations Data Collection Conference (Dec. 1, 2005).
	5	Krantz, J.H. and Dalal, R. Validity of Web-based psychological research. In M.H. Birnbaum, Ed., Psychological Experiments on the Internet. Academic Press, San Diego, 2000.
	6	Thomas F. Stafford , Dennis Gonier, What Americans like about being online, Communications of the ACM, v.47 n.11, p.107-112, November 2004 [doi>10.1145/1029496.1029502]